ChatGPT
The most-used AI tool among UK consumers for local search (Yext, 2026). For local questions ChatGPT searches the web and shows sources; OpenAI’s OAI-SearchBot crawler collects pages for it.
AI & Google visibilityFree mini-check · £95 Check · £295 Fix
Get named when customers ask AI for an electrician.
ChatGPT, Google’s AI Overviews, Gemini, Perplexity and Copilot now answer “who should I call?” with a short list of names. We find out whether you’re on it, in your town, for the jobs you want, then fix the information those tools rely on.
What is AI search?
The shortlist now comes before the website.
AI search means asking an AI assistant a question in plain English (“who can fix a tripping consumer unit in Sutton today?”) and getting a written answer that names a few businesses, instead of ten blue links. The assistant builds that answer from what it can find and trust about local firms online.
AI Overviews & AI Mode
The AI summary at the top of Google results, and Google’s conversational search mode. Both draw on Google’s search index and Business Profile information, and link to the pages they used.
Gemini
Google’s AI assistant, built into Android phones and Google apps. The second most-used AI tool for UK local search in Yext’s 2026 study. Draws on Google Search and Maps information.
Perplexity
An “answer engine” that searches the web in real time and cites its sources. Clear, crawlable pages with specific facts tend to be what it quotes.
Copilot
Microsoft’s assistant, built into Windows, Edge and Bing and powered by Bing’s index. One of the three most-used AI tools for local search in Yext’s UK study, so your Bing Places listing matters too.
They all read the same sources
Your website, your Google Business Profile (and Bing Places), your reviews and the directories that mention you. Clear, consistent, specific information is what gets repeated. That’s what we check and fix.
Yext figures come from its 2026 Consumer Search Behaviours study, UK sample of 600 consumers. Google’s own guidance says there are no special tricks for its AI features: the same fundamentals that help you in Google Search are what help you here (Google Search Central).
Why electricians get skipped
Good electricians, invisible to AI.
It’s rarely about the quality of your work. It’s about how little an AI tool can confidently say about you. These are the most common gaps.
Everything on one page
EICRs, EV chargers, rewires and fault-finding squeezed into one paragraph. An AI tool asked “EV charger installer in Bromley” can’t find a page that clearly says you do that, there.
Areas never written down
“Greater London and surrounding areas” doesn’t tell anyone you cover Croydon, Sutton and Purley. If the towns aren’t named on your site and profile, you won’t be matched to them.
A half-finished Google profile
Wrong primary category, no services listed, no service areas, old hours, no photos. Google’s AI features and Gemini lean heavily on this data.
Few or old reviews
AI answers often say “well-reviewed”. A handful of reviews from 2022 doesn’t back that up. In BrightLocal’s 2026 survey, 74% of consumers said they only care about reviews from the last three months (US sample).
Mixed-up details online
An old mobile number on Yell, a previous trading name on Checkatrade, a different address on Facebook. Inconsistent name, address and phone details make a business look less certain, to people and machines.
Blocked or unreadable
Some hosting and security settings block AI crawlers by default. Others hide key facts in images or scripts. If a tool can’t read your page, it can’t quote it.
What we check
Eight things AI tools read about your business.
Every £95 Check covers all eight, plus the real AI answers for your town. Each finding comes with a plain-English fix and who should do it: us, you, or nobody (if it isn’t worth it).
What the AI tools actually say
10–15 questions your customers really ask, in your main town, asked more than once in ChatGPT, Google AI Overviews, Perplexity and Copilot.
- Emergency, EICR, EV charger, consumer unit, rewire and “near me” questions
- Whether you’re named, how often, and in what words
- Who gets named instead, and which sources the AI cited
Your most important listing
The profile behind Google Maps, the local results and much of what Google’s AI features say about you.
- Primary and secondary categories (“Electrician” first)
- Services, service areas, hours, description, photos
- Website link, appointment link, and whether it all matches your site
Volume, recency and replies
Reviews are social proof for customers and a trust signal AI answers repeat (“highly rated”, “quick to respond”).
- Count, average rating and how recent they are, compared with who gets named
- Whether you reply, and how
- Whether reviews mention services and towns (customers’ own words help)
Name, address, phone everywhere
We compare your details across your website, Google, Bing Places, Apple Business Connect, Facebook and the main UK trade directories.
- Old numbers, old trading names, old addresses
- Duplicate or unclaimed listings
- A clean-up list in priority order
Schema.org markup
Hidden labels that tell search engines “this is an Electrician, here are its services, areas, hours and contact details”. It must match what’s visible on the page.
Electrician/LocalBusiness,Service,FAQPage,BreadcrumbList- Errors and mismatches with your visible content
- Accreditations and areas described correctly
Pages that answer real questions
AI tools quote pages that state facts clearly. We look at whether yours does.
- A clear page (or section) per main service and the towns you cover
- Prices or price guides, call-out policy, certificates, guarantees
- Accreditations linked to the public register, FAQs, speed and mobile use
Where else you’re mentioned
AI answers often cite directories and review sites, not just your website.
- Checkatrade, TrustATrader, MyBuilder, Rated People, Yell, Bark, Facebook and others
- Your entry on the NICEIC, NAPIT or Electrical Competent Person register
- Which listings are worth claiming, fixing or ignoring
Can AI tools read your site?
We check your robots.txt, hosting and security settings so search and AI crawlers aren’t accidentally blocked, and that key facts are in readable text.
- Googlebot, Bingbot, OAI-SearchBot, PerplexityBot and others
- CDN or firewall “block AI bots” settings
- Important text not hidden in images or scripts
The crawlers that matter for AI answers
| Crawler (user agent) | Company | What it’s used for | Our default advice |
|---|---|---|---|
Googlebot | Google Search, including AI Overviews and AI Mode | Always allow | |
Bingbot | Microsoft | Bing search, which powers Copilot | Always allow |
OAI-SearchBot | OpenAI | Showing sites in ChatGPT search answers | Allow |
ChatGPT-User | OpenAI | Fetching a page when a ChatGPT user asks about it | Allow |
PerplexityBot | Perplexity | Perplexity’s search index and citations | Allow |
Claude-SearchBot | Anthropic | Search results in Claude | Allow |
Applebot | Apple | Siri and Spotlight suggestions | Allow |
GPTBot, ClaudeBot, Google-Extended | OpenAI, Anthropic, Google | AI model training (Google-Extended is a control token, not a separate crawler) | Your choice; we explain the trade-off |
Crawler names and purposes are taken from each company’s published documentation and can change; we re-check them for every report.
You test before you sign off. So do we.
The process
Test, fix, test again.
The same way you’d approach a fault: measure first, fix what the readings tell you, then prove it’s fixed.
- 01
Free mini-check
Send your business name, website, main town and main services. We ask 2–3 real customer questions in ChatGPT and Google and tell you who got named, whether you did, and one fix you can do yourself.
- 02
The AI & Google Visibility Check
10–15 questions across four AI tools, each asked more than once and recorded with the date and location. Plus the full eight-point audit. Delivered as a web page and PDF you can read in ten minutes.
- 03
Your fix list
Every finding ranked by likely impact and effort, with what we’d do, what you could do yourself, and what isn’t worth doing. No upsell pressure: plenty of people do the fixes themselves.
- 04
The Visibility Fix
We do the work: Google Business Profile tidy-up, up to five website improvements (FAQs, service and area wording, LocalBusiness schema), a review-request link and QR card, and a listings clean-up list. You approve every change.
- 05
30-day re-check
We ask the same questions again and send honest before-and-after notes: what changed, what didn’t, and what to do next.
Prices
What’s in the £95 Check and the £295 Fix.
Start free. The Check tells you exactly what to fix. The Fix is us doing it, then proving what changed.
In your £95 report
- The exact questions we asked, where, when and how many times
- A scorecard: named / sometimes named / not named, per tool
- Example AI answers and the sources they cited
- Who gets named instead, and what they have that you don’t (yet)
- Eight-point audit: profile, reviews, NAP, schema, website, directories, crawler access
- A prioritised fix list in plain English, as a web page and PDF
In the £295 Fix
- Google Business Profile tidy-up: categories, services, areas, description, hours, photos guidance
- Up to 5 website improvements: FAQs, service and area wording, LocalBusiness schema
- A review-request link and printable QR card design
- A listings clean-up list (which to fix, claim or ignore)
- AI crawler access fixes where your hosting allows
- 30-day re-check with before-and-after notes
Free mini-check
A quick look to see whether it’s worth going further.
£0no obligation
Reply by email within 2 working days
- 2–3 local questions in your main town
- Checked in ChatGPT and Google
- Who got named, and whether you did
- One quick fix you can do yourself
- No sales calls, ever
AI & Google Visibility Check
The full picture, with a clear to-do list in plain English.
£95one-off
Report within 3 working days · web page + PDF
- 10–15 local questions across ChatGPT, Google AI Overviews, Perplexity & Copilot
- Each question asked more than once
- Website, Google Business Profile, reviews & listings audit
- Who gets named instead, and why
- Prioritised fix list: what we’d do, what you can do
Visibility Fix
We do the work on your fix list, then check again.
£295one-off
Includes a re-check 30 days later · Check needed first
- Google Business Profile tidy-up
- Up to 5 website improvements: FAQs, service & area wording, LocalBusiness schema
- Review-request link & QR card design
- Listings clean-up list
- 30-day re-check with before & after notes
The Fix needs a Check first, so we know what to fix. Website improvements need edit access to your site (most builders, like Wix, WordPress and Squarespace, are fine), or we send you the exact changes. On a SparkyWeb Managed or Growth website, a monthly AI visibility re-check is included. See all prices.
The 30-day re-check
Proof, not promises.
AI answers move around, and changes take time to be picked up. So 30 days after the Fix we ask the same questions, in the same tools and town, and show you the difference side by side.
- Same questions, same tools, same location as the original Check
- Before-and-after scorecard and example answers
- What changed on your profile, reviews and listings in the meantime
- Honest notes on what didn’t move, and why
Why 30 days?
Google Business Profile edits can show up within days. Website changes depend on when search engines next crawl your pages, which Google says can take anywhere from several days to several months. Thirty days is long enough for most profile and on-page changes to be picked up, and short enough to course-correct.
We will never claim a change caused something we can’t show. If nothing moved, we’ll say so.
Sample report · illustrative results
See exactly what you get for £95
A complete AI & Google Visibility Check for a fictional electrician: questions, scorecard, an example AI answer, findings and the prioritised fix list.
What we won’t do
- Guarantee rankings, or that any AI tool will recommend you. Answers change daily
- Write fake reviews, or offer customers rewards for reviews
- Add accreditations or badges you don’t hold
- Sell “secret AI hacks”, spammy links or keyword-stuffed pages
- Change anything on your profile or site without your OK
Which AI tools do you check?
ChatGPT (including its search feature), Google’s AI Overviews and AI Mode, Gemini, Perplexity and Microsoft Copilot. The free mini-check covers ChatGPT and Google; the £95 Check covers ChatGPT, Google AI Overviews, Perplexity and Copilot, and we note Gemini and AI Mode where relevant.
Why ask each question more than once?
Because AI answers aren’t fixed. The same question can produce a different shortlist an hour later, on a different device or in a different town. Asking more than once tells us whether you’re named reliably, occasionally or never, which is far more useful than a single screenshot.
Do I need an llms.txt file or special “AI schema”?
No. Google says you don’t need new machine-readable files, AI text files or special structured data to appear in its AI features. An llms.txt file is a harmless, optional proposal (we have one), but it won’t fix a thin website or an incomplete Google Business Profile. We focus on the things that demonstrably feed AI answers.
How long before I see a difference?
Some changes, like Google Business Profile edits, can be picked up within days. Website changes depend on how quickly search engines re-crawl your pages, which can take from days to a few months. That’s why the Fix includes a re-check 30 days later, and monthly plans include a re-check every month.
Can you remove a competitor from AI answers?
No, and we wouldn’t try. We can’t control what AI tools say. We can make sure the information about your business is the clearest, most complete and most consistent in your area, which is what gives you the best chance of being named.
Will you post fake reviews or buy listings?
Never. Fake reviews are banned under the UK’s Digital Markets, Competition and Consumers Act 2024 and break Google’s policies. We help you ask real customers for reviews, the right way.
Start free
Find out who AI names in your town.
Free mini-check: 2–3 real customer questions in ChatGPT and Google, who got named, and one fix you can do yourself. Reply by email within 2 working days.